Running an online business? Let us see the basic concept of Google Ads for business growth. In this article, we will share how it really works for all types of brands and businesses.
Marketing methods have changed a lot in recent years. Online marketing is getting a great boom and helps brands in reaching targeted audiences. Google Ads is one such concept and used by billions of businesses for getting leads.
- What Is Google Ads?
- How Does Google Ads Work?
- Types Of Google Ads Networks
- Google Ads For Business Growth
- Best Google Ads Services In Vijayawada
- Final Conclusion
Above all are the blog contents we have shared in this article. We are suggesting the beginners to reach the complete blog for more details.
What Is Google Ads?
Google Ads is a free online platform introduced by Google to make business advertisements. By using this platform, business owners can place and run business ads in targeted locations. There are various types of networks available to place different kinds of ads.
Google Ads is like a key digital marketing tool for any business that is looking to get meaningful ad copy in front of its target audience.
Through this online platform, you pay only for actual, measurable results, such as website clicks and business calls. This entire structure is known as a pay-per-click (PPC).
How Does Google Ads Work?
Using Google Ads (formerly known as Google Adwords) is the most profitable decision you make for your business. Let us see how Google ads work for businesses.
It is a very simple procedure that everyone can understand. Today the competition is very high between businesses and brands. So, using advertising and online marketing services is highly necessary to stand ahead of the competition.
By using Google Ads platform, we will pay a certain amount to Google whenever our ads are clicked or shown to the targeted audience. In this way, businesses get leads and website traffic through this platform.
Types Of Google Ads Networks
In general, there are 5 types of Google ads where no one is exactly the same. These 5 types of ads are used to display our business ads in different modes. Even the placements of the ads are different based on the ad type. Let us see 5 types of Google Ads For Business Growth.
1. Search Network Campaign
We can place two types of ads in this campaign type. They are call ads & text ads. These ads are supposed to be displayed only when user search on Google or Google partner sites. Through this campaign, your business ads will appear on not just Google Search and Maps but also hundreds of other Google search partners, including YouTube and Google Shopping.
2. Display Network Campaign
With the help of this campaign, we can place image ads, infographic ads, banner ads, etc. We can attract an audience using the best images and info in it. Through a Display Network campaign, you can get visual ads in front of people using products in the Google Display Network, platforms including Gmail and YouTube.
3. Shopping Network Campaign
This ad type is useful for product based companies. We can directly advertise our products on Google and partner sites by using this campaign. Through this campaign, Google will use your web store’s product data, instead of a user’s keyword, to determine how and where within Google Shopping to show your ad.
4. Video Network Campaign
YouTube ads are placed using Video network campaigns. This campaign type offers different kinds of video ads like skippable, non-skippable, bumper ads, in-stream ads, etc.
Through this campaign, your company will be promoted via a video ad displayed on YouTube and other Google Display Network properties.
5. App Network Campaign
If you are looking to advertise a new app or existing app then this is the best campaign option for you. Through this campaign, your ad will be displayed on Google Search, YouTube, Google Play, AdMob, the Google Display Network, Google Discover, Google’s search partners and many other publishers that display app ads.
So, these are the various types of campaigns that allow Google ads to advertise certain types of business ads. Let us the actual uses of Google ads for businesses in the below section.
Google Ads For Business Growth
In simple words, Google Ads will work as a bridge between the sellers and buyers. It allows buyers to place their business ads in their budgets. Let us know why businesses should choose Google Ads from the below points.
1. Increases Business Leads and Sales
In the entire digital marketing concept, Google ads is the best and well known platform for the lead generation process. Brands can get quality and potential leads for their ads when they are placed properly.
Google ads experts can place business ads perfectly by considering various things like competition, bidding, budget, quality score, etc. Google ads platform makes sure that your ads are reaching targeted audiences and bring leads for your brand.
2. Flexible Marketing Platform
Below are the few reasons we can say why Google ads platform is extremely flexible
- Suits to all sizes of businesses and organizations
- Ads can be placed using internet
- Ads can be stopped and resumed at any time
- Targets specific audiences like location, age, gender, etc.
- Can customize campaign
- Ads can be placed within our own budget
3. Quick & Trackable Results
Google Ads is well known for delivering quick, and transparent results for your campaigns.
It’s easy to analyze and track the progress of your campaigns because the dashboard gives you all of the information related to each campaign. This information includes impressions, bounce rate, live audience, ads clicked, the keywords that website visitors entered and the cost of click, etc.
All these features together make Google Ads the transparent and intuitive system.
4. High Return On Investments
Yes, it is absolutely true that we need to invest some budget to display our business ads on Google advertising platform. But at the same time, you will get amazing ROIs with great results.
Apart from ROIs, you will have many other benefits such as website traffic, customers recognizing you, etc. So, investing in Google ads will definitely help with high ROIs.
5. Easy & Simple To Place & Run Ads
As we said, this advertising platform suits businesses of all sizes, it is very easy to implement Google ads. All you need is a basic and neat website. At some point, you need not have a website also. You can run ads using Google business site provided by Google My Business.
So, all you need is a business site or simple one page website or a good website to make use of Google ads platform. Apart from that, there are no other requirements. You are good to go with a small website itself.
These are the few ways that businesses can get benefits from Google ads. Apart from these there are many other benefits. I hope these points help you understand how important Google ads are for business growth.
Best Google Ads Services In Vijayawada
If you are running an online business, or thinking of advertising your business online, then consult Digital Aroma. We are a team of SEM experts, SEO optimizers, Social Media Marketers, Web designers, Graphic Designers, Content creators, etc.
All kinds of digital marketing services are available here. Coming to Google ads, we have well experienced SEM experts who can run business ads very effectively within client budget. If you have any doubts regarding our services, contact us.
We will clearly explain how online marketing procedure works for businesses based on their niche. Free consultation is available. For more details, visit the link below.
Finally, we want to conclude that, Google ads platform was introduced long ago. But still, the usage or benefits of the platform are very high and increasing in scope everyday. So, we advise business owners to make use of Google Ads for business growth.
Also, check 5 reasons why you should use Google AdWords for your business development.