This article is for the small-scale business solutions or services which will teach – What is content Marketing, Its History, Benefits and its scope in 2018 and also we will see about 7 ways to grow your business by content marketing.
Let’s start with,
WHAT IS CONTENT MARKETING | Digital Marketing Agency in Vijayawada
Content Marketing is a tactical marketing which has grown significantly in this trend, but for years brands have been launching chronicles to entice and retain customers. In other words, Content marketing is all about designing, allocating and spreading, serviceable, pertinence and compatible content to entice and to retain the right audience.
HISTORY OF CONTENT MARKETING:
Content Marketing is not new, business has been employing content marketing strategies since years. The oldest content marketing examples have been discovered.
1681 – William Penn exploited content marketing for the establishment of Pennsylvania.
1732 – Benjamin Franklin to assist his print shop
1801 – Giovanni Antonio Galignani to assist his bookstore
1861 – American Bee Journal is launched by Samuel Wagner
1867 – “THE LOCOMOTIVE”, the magazine from Hartford Steam Boiler
1882 – The uses of electric lightning was spread by “The Edison Electric Lighting Company Bulletin”
Despite all these examples John Deere’s “The Furrow” has become a brand magazine born generations before the term content marketing was coined.
Its popularity quickly snowballed and has reached soon to the wide range of consumers of different countries.
Today in 21st-century content marketing has created a vivid impact in digital media marketing.
Source: CONTENT MARKETING INSTITUTE
FUTURE SCOPE OF CONTENT MARKETING:
Content marketing has a good scope in this internet world. This is going to be huge in the future as the online consumers have increased to a large extent than ever. Yet, it works out only when we can provide the content that could influence and gain the confidence of customers. In today’s life, most of the businesses are taking advantages of the spreading widely of technology by implementing digital marketing methods. We are helping our clients who are seeking for content marketing services / digital marketing services by the source as digital marketing agency in Vijayawada.
7 Ways to Grow Your Business by Nifty Content | Digital Marketing Agency in Vijayawada
Well, Nifty Content is an attractive or effective content which is made up by using content marketing strategies and plans. We will see how content marketing can be useful for the business growth? Here are:
1. Clearly Defined Business Goals (for your content):
For better content, the specialist should know about the goals as these goals should always be representing things in a way that is accurate and true.
To be notified all the content should not go beyond these goals as it leads to different types of consequences which are not appropriate to your business.
These goals should be the as short term and long term for getting the best content.
Keeping in the mind about objectives that will be easy to get traffic for the unique content, in which they were planned with exact words to grab your customer’s requirement.
These are the few points that should keep in mind while making your business goals for content marketing:
- Conversion of Leads to Customer
- Unique Content
- Making Sales
- Information Delivery
- Improve Branding
- Customer Support
2. Driving Traffic through – Image and Video Search
Content Marketing can greatly benefit from the using of Audio, Video and Images, as most people would be more curious to watch an Images & Videos rather than scrolling through pages of text.
In this generation, people are very much interest to share the data which they like most by using different types of channels from digital marketing.
The most effective way of driving the traffic is by posting the proper content in image/infographic format or by video format.
So while creating the content it is very important to find out in which format content can be attractive by the customers to increase the traffic to the website.
3. Use Social Media to Promote your Content
In fact, content which having good stuff and attractive can post on your social channels. That shows the growth of social networks and organically increase traffic to your website.
For the promotion of your products/services in the social media, there should be High-Quality of Content which shows the good insights for the particular time period.
Social media is an effective way of promoting, sharing the normal content to others and gets popular as well-known content. If the content is good and new to the trending topics, people can easily share the content and can get leads from the targeted audience.
Most importantly, when you post the content which is good and useful to the people you can get the bigger followers in place.
4. User Engagement With Your Content:
Valuable Content is the best ways to keep your customers engage on your website. Here are two benefits of user engagement.
- Engagement promotes familiarity and loyalty.
- Engagement enhances visibility.
So user engagement is important in the standout process of converting visitors to leads, try increasing engagement on content with providing different types of options to the customers like comments, polls, shares, positive reviews etc.
5. Content Marketing with SEO:
The interesting topic the content marketing is with SEO, as we all know that more content is equivalent to more keywords and keywords are the main source of SEO Strategy. The usage of articles, blogs, posts, images, videos, infographics and other written content, you can use more keywords relevant to what your website is about and what people are searching. By writing more relevant, effective content to the customers that can have more time to invest in your website, and also increase your rapid growth of website traffic and can convert visitors into the leads.
6. Re-sharing your posts multiple times
Content Writers should consider reviving old content to publish or share again and again randomly to reach more people, as effective content which was shared by the people earlier by checking out the post insights. One of the main useful strategies is to give the reference of the old content post to link with the latest content post. In social media, the content which are having more likes and shares can be re-post to reach the maximum.These re-sharing posts can be useful for the customers to make a long relationship and transfer the liked post to others and improve the business by getting leads.
7. Follow Latest Trends:
Following the latest trends or updates can be useful for our business and also to the customers and move away from the traditional strategies. Be aware that to provide fresh content and latest topics to the customers.
Also, check out these sources to know more about types of content:
These 7 ways can build your content attractive and effective easily. Start looking at data to find your truly high-quality content. Start optimizing for engagement and you’ll find huge content wins.
Source: PAGE TRAFFIC
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Stephi Abigail Emmila
Web Content Writer