Are You Marketer And Looking For New Digital Marketing Features 2022? Then You Are At The Right Place!!..
Keeping updated with the current marketing features is very important to stay top ahead of the competitors. With the pace of change rising every year, each digital marketer has to constantly invest time and energy to upskill their selves.
Let Us See Top & Must-Know Digital Marketing features 2022
1. Voice Search
Voice Search has become the common aspect for the entire generation from kids to elder people. Research on voice search states that 70% of smartphone users are using the feature.
Moreover, the adoption of smart speakers like Amazon Alexa, Google Home explains how people have started to get accustomed to this new behaviour. Along with that, Google claims that they have achieved 95% accuracy with their Voice Search.
So, make your website ready for voice search as many growth factors indicate that it is very essential for the future.
2. Programmatic Advertising
Programmatic advertising is the automated buying and selling of online advertising.
Targeting tactics are used to segment audiences using data so that advertisers only pay for ads delivered to the right people at the right time.
Moreover, the automation is quick, efficient which ultimately increases conversions and lowers the customer acquisition cost.
Here’s how Programmatic Advertising Works:
Even though Chatbots are available since a long ago, they are considered as one of the top and must-know digital marketing features 2022.
Here, they will communicate with the website visitors through instant messaging features and answers to simple questions 24/7. Moreover, 63% of businesses prefer chatbots as they are providing excellent customer service.
Also, another amazing example of chatbot systems is Google’s LaMDA project. It is going to revolutionize the coming generations of chatbot systems.
Personalization is the next big online marketing feature that will soon become an industry standard.
According to research by Instapage:
- 80% of consumers say that they are more likely to do business with a company if it offers them a personalized experience.
- 90% of consumers claim that they find personalization appealing.
Here, the best examples to understand personalization as Amazon, Netflix, YouTube. They have personalized recommended movies & feed for each user.
5. Automated & Personalized Email Marketing
Emails are the best and most reliable channel of digital marketing. Promotional emails are an amazing way to reach out to your customers and let them know about business offers, sales & other info.
However, due to over usage of mass electric emails, audiences stop responding to the emails. But, personalized emails are a great way to bring back the attention of your customer, and create a far more engaged customer base.
6. Video Marketing
Video Marketing is likely to be the topmost digital marketing feature for more years to come. Here is the image that demonstrates the importance of including a video in your digital marketing current techniques list.
Few Reasons Why Video Marketing Is Important
- 72% of businesses improved conversion rate through videos
- 70% of consumers are sharing brands video
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions
- Video content is 50 times more likely to drive users than plain text.
7. YouTube Shorts
YouTube Shorts is a recent addiction feature similar to Instagram Reels. We can create a short-form video in less than 15 seconds and upload it on YouTube.
Engaging the audience with 15 seconds video has become easy and helps to grab the attention of your viewers. Moreover, YouTube Shorts is a very good opportunity for all those who have their existing target audience on that platform.
8. Instagram Reels
After Tiktok Ban, Instagram Reels have become great news for content creators, marketers as this platform served as the best replacement.
Now, the newly launched insights feature helps the marketers to track the reels performance. Along with that, according to Hootsuite, NFL teams, Reels generate 67% more engagement than their regular video posts.
This has become the best digital marketing features 2022 for all kinds of businesses.
9. Influencer Marketing
Influencer marketing is becoming a new feature now and this feature uses a famous leader or personality to market the brand.
Here, Influencers could be famous celebrities, YouTubers, Instagramers who have great followers. Influencer marketing could be the next big thing coming years.
One of the best examples to understand clearly about this feature is, “Adidas”. They had collaborated with influencers like Selena Gomez and Iga Wysocka. Coming to the sales, they managed to increase their sale by 24%.
10. WhatsApp Marketing
Whatsapp Marketing has become the must-use digital marketing feature. This platform has completely changed the way businesses now reach & engage with their customers.
Moreover, Whatsapp is the most & multiple times checked app in a whole day. You can directly take orders from WhatsApp, inform them about the status of client orders and even receive & make payments!
So, adopt the feature and technique as soon as possible to reach customers in the most realistic way.
11. Hyper-local SEO
Hyper-Local SEO is one of the must-use SEO features. This is very helpful for the small business owners who have a local store.
Hyperlocal SEO is the new algorithmic push by Google that focuses on a person’s current NAP (Name, Address, and Phone number). It will give perfect results along with the map direction even for keywords like “coffee shop near me”, etc.
In fact, Google has provided a free tool called “Google My Business” to make use of the Local SEO feature. We must create an account and provide all business info by following all the steps carefully.
12. Personalized SMS Marketing
Most of the marketers are ignoring SMS Marketing. But it is still in the game of top digital marketing features. Try sending personalized SMS to generate more conversions.
Personalized emails or SMS has become the top priority for many business owners as they are building conversions.
13. Google Ads Smart Bidding
Google Ads is the best alternative to rank top on Google as the SEO method takes lots of time and effort. Even Google ads competition is high for certain businesses.
Therefore, start using Google Ads Smart Bidding to stay ahead of competitors. It helps a business to save time and ace its performance.
Some Benefits Of Smart Bidding Are
- Transparent Performance Report
- Advanced Machine Learning
- Flexible Performance Controls
Generally speaking, with the help of smart bidding, advertisers can invest their time in making strategies, tracking analytics, etc.
Here, above are the few Top Digital Marketing Features 2022 that every business owner & marketer should know. Try to implement as many features as possible to stay updated.
In final we want to conclude that, digital marketing features are increasing rapidly as almost all businesses trying to adapt the technology for better growth.
Therefore, it is important for every marketing agency or marketer to follow the features & provide the best services for your clients.
For more information, visit our website. Contact us for the best digital marketing services in Vijayawada. A free consultation is available.