Artificial Intelligence popularly known as AI is the trending topic now. Many candidates who are making their career in Digital Marketing have many doubts regarding Artificial Intelligence in Digital Marketing. So, let us know what experts are saying about AI in Digital Marketing through this blog. Also check out the latest information such as Future of AI in Digital Marketing in the below paragraphs.
- What is Artificial Intelligence?
- Why AI in Digital Marketing?
- How Does Artificial Intelligence integrates with Digital Marketing?
- Role of AI in Digital Marketing
- Future of Artificial Intelligence in Digital Marketing
- 9 Applications of Artificial Intelligence in Digital Marketing
- Benefits of AI in Digital Marketing
Follow each contents of the blog thoroughly to get clear idea about Artificial Intelligence in Digital Marketing. Let’s get started.
Candidates those who are not aware of Artificial Intelligence are required to go through the introduction part without any skip.
What is Artificial Intelligence?
Artificial Intelligence is a way of making a computer, a computer-controlled robot, or a software think intelligently, in the similar manner the intelligent humans think. Artificial Intelligence is also known as machine learning.
Check out the below YouTube link to know complete details about Artificial Intelligence.
Why AI in Digital Marketing?
Artificial Intelligence is a trendy topic and undoubtedly it has great benefits for future. Digital Marketing is one of the primary applications of AI which helps to reach the right audience.
Out of additional processes like big data, internet of things (IOT) etc, AI has made its presence in 2018. AI’s online support interaction is pretty flawless. Machines can easily predict the behavior and decisions of the buyer and use that data to solve issues in future.
By considering all these things we can understand why only Artificial Intelligence for Digital Marketing but not other techniques.
How can Artificial Intelligence integrate with Digital Marketing?
AI can integrate with Digital Marketing in the following ways.
- Increased User Experience
- Better Return on Investment
- Easier Search Sessions
- Sales Forecast
- Reaching the Right Target Audience
- Better Advertising
Role of AI in Digital Marketing
Digital Marketing has already replaced the role of Marketers through its unique techniques. Now, AI & Digital Marketing is going to join the hands for more digitalized world.
With the help of advanced Artificial Intelligence capabilities, we can see the improved Digital Marketing Strategies and valuable customer insights.
Even though Digital Marketing is a trendy and advanced technology in marketing field, AI is going to bring out more improvements in Digital Marketing such as better user experience, real time customer support etc.
Future of Artificial Intelligence in Digital Marketing
Let us see what experts are saying about Future of AI in Digital Marketing.
Pichai Says :
Artificial Intelligence has potential to make our lives even better. In future, we can realize that AI is going to help someone who are dying with cancer.
Technology keeps changing. Now a days we are using mobile first for daily life activities. IN future we are going to keep AI first for solving daily issues. It’s all about Machine Learning!! For example rank brain, street view, search in photos, ad brain, smart replay, predictive typing, YouTube suggestions etc.
Neil Patel Says :
Hey Neil, I have a question. Will Artificial Intelligence overshadow digital marketing and SEO in coming years?
I don’t feel that Artificial Intelligence is going to overshadow digital marketing. Artificial Intelligence is going to start being integrated into marketing campaigns, not what most of you guys are thinking about, and here’s what I mean.
You’re going to start seeing a lot of things integrated together, in which the technology and the intelligence is going to start dictating what people do in their life, more so by making suggestions, and they’re going to try to get companies to switch brands.
What I believe is going to happen is Google and Facebook, and a lot of these companies are going to power this technology, and they’ll also power the ads.
Hope you have got clear idea about Future of AI in Digital marketing.
6 Applications of Artificial Intelligence in Digital Marketing
Right from the starting of the blog we are saying that AI Integrates with Digital Marketing to produce better and advanced results. But, How?
Digital Marketing have some applications and features where we can make them more advanced. AI will integrate with such type of applications and provides advanced results. Let see few applications
1. Generating Content
A machine can’t create content from scratch, we accept it. But there are certain areas in which content created by AI can be useful and help attract visitors to our website. This can save lots of time.
In fact, hundreds of articles in the Washington post are already credited with artificial intelligence. Along with that many marketers are planning to integrate AI in the content generation and creation process to attract audience.
2. Digital Advertising
Digital Advertising is undoubtedly the area of Digital Marketing which successfully adopted AI. For example, Facebook and Google Ad platforms already using machine learning and AI to find people and make desired actions.
Likewise many advertising platforms can make use of Artificial Intelligence in Digital Marketing for better ad performance.
Users have changed the way of searching in search engines. Google has said that 70% of searches are performed by pressing a button or voice queries.
At this point we need to ask ourselves how this will affect the way in which marketers create and optimize their web content. Artificial intelligence helps in this case to reach the users.
Through the feature of Voice Search we can make our users more convenient. Innovations like Amazon Echo, Google Home, Apple’s Siri etc make it easy for people to perform searches by voice commands.
4. Web Design
Not only Digital Advertising & Voice Search but also Web Design is possible with Artificial Intelligence. In past we need a web designer or web developer to design a desired website.
At present we have an application called ‘Grid’ which designs professional websites within less time by using Artificial Intelligence technology. And the price is also unbeatable.
5. User Experience (UX)
A good user experience is what keeps an audience browsing a site and more time they spend on it, the higher the probability of conversion.
With the help of Intelligent algorithms it is possible to personalize an experience on a website. By analyzing thousands of data on a single user, AI can display the content that is more appropriate to each user.
Chatbots is the present trend which adopted by many brands through applications like messenger, WhatsApp etc. Since many users are using chatbots to communicate with their friends in general.
Chatbots are making the process of automating responses to potential buyers’ frequently asked questions even easier by providing them with a way to search for the product or service they’re looking for.
A good indicator of a chatbot powered by AI is its ability to answer open questions. These bots use natural learning processing and machine learning to find the correct response.
In this way, Artificial Intelligence will integrate with Digital Marketing for providing better results. Other than these, many applications are looking forward to integrate with AI for advanced performance.
Benefits of AI in Digital Marketing
There are Benefits of Artificial Intelligence when in Digital Marketing. So, we are going to list out some benefits of AI in Digital Marketing.
Readers, go through these benefits carefully and understand how AI is going to change the Digital Marketing in a more advanced way.
- Advanced Results
- Real Time Customer Support
- Saves Time & Money
- Real time tracking of consumer behavior
- Automation of Consumer Management Services
- Secured Data
- Increased Accuracy
- Proactive on Sales Opportunity
- Prevent Revenue Loss
Above is the outstanding use of AI in Digital Marketing. We can list out more benefits in future once after Digital Marketing start using Artificial Intelligence.
Some candidates have a big doubt that AI is going to over shadow Digital Marketing. But we want to conclude that Digital Marketing and AI are going to join hands to bring outstanding Outputs.
Still if you have doubts regarding Future of AI in Digital Marketing please comment them in the below comment box. Thank You
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