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Published by   Digital Aroma   on January 22, 2022   has 0 comments

Digital Marketing Salary in India 2022 (Interns to Experienced)


Want to make your career in Digital Marketing and are confused about the salaries? Don’t worry!! You are at the right place. In this article, you are going to find Info about Digital Marketing Salary in India 2022.


Salary or Payscale is an important concept in every job. Depending on the pay scale many candidates will decide whether to join the particular job or not. So we are going to give clarity bout Digital Marketing Salaries in India through this blog.

We came to know that many candidates are interested in the Digital Marketing field but have no clarity about the salaries. So guys read this blog completely to know full details about Digital Marketing Job Salaries 2022.

Purpose of this article

At present Digital Marketing is a very hot field where many graduates want to make their career in it. The power of the digital systems is attracting candidates to a larger extent. By considering this we are uploading all kinds of blogs regarding digital marketing on this website.

This time we want to write something unique and useful. So we thought to write an article on Digital Marketing Salary 2022. By this many candidates will be out of their confusion. In addition to this, more graduates will step into this field by knowing facts of Digital Marketing Salary In India 2022.

Digital Marketing Manager Salary

In general, Digital Marketing Managers who are in IT Companies, Digital Marketing Agencies, Internet companies will receive the highest pay. This role needs huge experience and greater knowledge. People in this role can able to mentor and manage the workers in the right way.

Roles & Responsibilities

  • Planning, Organizing & Executing digital marketing campaigns.
  • Discover market trends and insights, and optimize budget and performance based on the insights.
  • DM Manager should be an expert in Performance Marketing.
  • Executive Social Media Campaign, Organic as well as Paid
  • DM Manager should be presentable, well-spoken, marketing specialist and should be updated with the current marketing trends.

Digital Marketing Manager Salaries in India 2022

Candidates with 4-8 years of experience will have an 8 Lakh Rupee Salary. However, the salary will be varying depending upon the location.

Some factors will influence the Digital Marketing Manager Salary. It is in the range of 4,00,000 to 18,00,000. For example, the salary of Mumbai residents will be high as it is a metro city.

PPC Analyst Salary

Pay Per Click (PPC) Analyst is also known as a Search Engine Marketing (SEM) Analyst. We can say that this is one of the on-demand job roles in Digital Marketing. Someone who has the ability to get equal or greater profits than investments will be quickly hired by the company.

Roles & Responsibilities

  • PPC Analyst must have good Technical Skills and Analytics Skills
  • He / She is responsible for managing Paid Ad Campaigns on Google Ads – Search & Display, Bing & other Ad Networks.
  • Should have knowledge of using analytics tools like Google Analytics or other reporting tools is preferred.
  • Should take care of maintenance of keyword bids, monitoring daily & monthly budget and improving quality score.
  • PPC specialist must also manage advertisement campaigns on Facebook, LinkedIn, Quora & other Social Media Networks.
Paid Search Analyst Salary

On average PPC Analyst or PPC, Executive will get 2,50,000 Rupees Salary In India who has one year of experience. PPC Analyst Salary will be similar who are in stages of Fresher and Interns.

There is a huge demand for efficient SEM/PPC professionals since it involves budget management. So, Paid Search Analyst Salary can be raised up to 6,00,000 with good experience and knowledge.

SEO Specialist Salary

No matter how many new tactics are raised up in Digital Marketing, Search Engine Optimization (SEO) is evergreen. Especially new start-ups definitely need SEO implementation.

The reason behind this is, SEO drives more, long term and standard organic traffic. All you need is experience with SEO Tools like SEMRush, Keyword Planner, Search Console, Google Analytics etc.

Roles & Responsibilities

  • SEO Analyst must have good understanding about Ranking Algorithms.
  • He/She is must be proficient with Technical SEO.
  • Identifying the most appropriate keywords for the business, and creating informational content around those keywords is a part of the job.
  • Improving user experience and complying with Search Engine Guidelines.
  • Understanding of various optimization tools like Search Console, Ahrefs, SEMRush and Similarweb is important.

SEO Jobs Salary

When compared to PPC Analyst, SEO Jobs salary will be a little less. But this is limited to the career starting. The reason behind this is, SEO workers will work for only Google Platform whereas PPC Analysts work for all other search engines like Bing, Yahoo etc.

So, the average SEO Specialist Salary is approx Rupees 2,20,000 in India. This is the same in the condition of candidates with 1- 2 years experience. Salaries can grow up to Rupees 8,00,000. This is for a Manager level professional, with a good sense of Organic Growth.

Social Media Marketing Salary

Social Media Marketing is very essential in brand building. Most people interact through Social Media at present. So, before starting a website or app or startup company, Social Media Marketing is a must for brand awareness.

Candidates should be able to create engagement through social pages. And you should have good knowledge of SMM tools like Hootsuite, Buffer, Buzzsumo etc.

Roles & Responsibilities

  • Monitor trends in Social Media tools, applications, channels, design and strategy.
  • Social Media Executive must curate relevant & engaging content to reach the target audience.
  • Design, create and execute campaigns on Facebook, Instagram, Twitter, etc.
  • The job involves engaging in dialogues & answering queries when required.

SMM Expert Salary

Social Media Marketing Salary is high when compared to PPC Experts. On average SMM Expert Salary is in between Rupees 1,50,000 to 3,50,000 in India.

Social Media Professionals are in Huge Demand. So the higher range of salary is close to 10,00,000 in India. Most businesses are in need of Social Media Professionals. Due to this, we can expect more salaries for SMM.

Content Marketer Salary

Content means everything. It covers blog posts, videos, images, campaigns, visuals etc. To manage all these, every organization needs a strong Content Marketing Manager who has good leadership skills.

In most the companies, Content Marketing Manager Role is played by SEO Analysts. Any have this job requiring a dedicated specialist.

Roles & Responsibilities

  • Manage content distribution to online channels and social media platforms to increase web traffic.
  • Content Manager Role involves creating, improving & promoting content to achieve our business goals.
  • Candidates are mostly in charge of the website content, blogs, copy and all communication from and about the business.
  • He/she must be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency, and positive customer experience.

Content Marketing Salary

In general, Content Marketer Salary is higher than SEO. Because they write content and promote it. They play 2 job roles. On average Content Marketing Salary will be Rupees 2,00,000 to 4,00,000 in India.

Candidates who have 8+ years of experience can draw 10,00,000 to 20,00,000 rupees per annum for the Content Marketer Post.

So above all is about the Digital Marketing Salary In India 2022. However, all these salaries will vary from location to location and company. Small startups will not pay as we mentioned above.

Click Here to get complete info on Digital Marketing Salaries 2022

Digital Marketing Jobs Salary Based on the Experience

In order to clear the confusion, we are mentioning the salaries in a tabular form. The below-mentioned salaries are based on the experience level of the candidates.

However, we are once more informing you that Digital Marketing Job Salary may vary from location to location even if you have experience.


Final Conclusion

Finally, we want to conclude that you can earn decent pay even in the digital marketing field if you work hard. The only thing you need to do is, join the best training and work in good companies for the best experience.

Hope this article is helpful to you. Still, if you have doubts about Digital Marketing Salary in India 2022, post them in the below comment box. Candidates who are interested in the course can contact Digital Aroma.

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