Digital Marketing Certificates is a very important concept for candidates who want to make their career in this field. So we want to share some important Digital Marketing Certifications through this article. In general, Every field contains huge certifications to complete. But out of them, only a few will have special importance. Likewise, Digital Marketing also contains some important certifications where every candidate needs to complete. Let us know about them in detail in the below sections of this article.
- What are Digital Marketing Certificates?
- Why Digital Marketing Certifications has to be done?
- Eye Catching Digital Marketing Certificates
- Benefits of doing Digital Marketing Certifications
- Final Conclusion
Above all are the blog contents you can find in this blog. Don’t skip any part to understand the concept and benefits of Digital Marketing Certificates. Let’s get started.
What are Digital Marketing Certificates?
Like all other certificates C++, Java, Digital Marketing also contains some certifications where the course will be provided by the trainers. Usually, Tests will be conducted after course completion and certificates will be provided.
By doing these certifications we can gain more knowledge on the subject. Moreover, Digital Marketing Certificates will add value to our resumes and impress the interviewer and co-employees.
Why Digital Marketing Certifications has to be done?
Generally, many candidates will think that certificates will help in getting better jobs and higher salaries. But the fact is that certifications will show our dedication and continuous learning to improve ourselves.
In addition to that, Digital Marketing Certificates will tell your employer the actual interest you have in this particular field. However, Not all certificates will attract your interviewer. Few Digital Marketing Certificates will create a special impression on the candidates. Let us discuss them in the below section.
Eye Catching Digital Marketing Certificates
To keep up to date with Digital Marketing, doing some certifications is very important. Moreover, the certifications we are going to mention in this section are Eye-Catching Digital Marketing Certificates which helps you a lot.
So, let us know in detail about these Digital Marketing Certifications in detail.
1. Google AdWords Certification
Digital Advertising has become trending in every business. At present all websites contains banner ads which are possible with Google AdWords.
Digital Ad spending is kept on increasing. Almost 70% of the people are clicking on Google Ad when they are displayed on various websites.
In fact, businesses generally make an average of $2 in revenue for every $1 they spend on Google AdWords.
The Google AdWords Certification is a professional certificate which states our knowledge.
How to become Google AdWords Certified
Usually, you need to pass 2 exams to become Google AdWords Certified. These exams include the AdWords Fundamentals exam and one of the following exams: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.
Observe the below image to get a clear idea about the Google AdWords exam.
You can study their learning materials and take exams from them. If you do not pass the exam on one 1st try, you can retry the exam in the next 7 seven days.
2. Google Analytics Certification
In general, Google Analytics is one of the most Popular Tools useful for measuring website traffic. It is easy to use for beginners and powerful for more advanced users. As it is a free tool, most marketers are using it to measure their website analytics. Moreover, becoming an expert in Google Analytics will help you to gain more knowledge in Digital Marketing.
How to become Google Analytics Certified?
In order to become Google Analytics Certificate review the study materials and take the exam for free. If you are unable to complete the exam on the first attempt, retry the exam in the next 7 days.
3. HubSpot Content Marketing Certification
Usually, Content plays a key role in today’s digital world. Learning Content Marketing will be helpful for your career and the organization for which you work. At present, Content Marketing is the core pillar of effective digital marketing strategy. So, all marketers should possess writing skills to execute proper Content Marketing strategies for their organization. Here, HubSpot Content Marketing Certificate is one of the amazing certificates which add more value to your resume. It is a three and half hour course that covers various the different aspects of content marketing strategy.
What Does HubSpot’s Content Marketing Certification Course Cover?
- Content ideation,
- Content creation framework,
- Content promotion
- Content repurposing
4. HubSpot Inbound Marketing Certification
In the above section, we have discussed HubSpot Content Marketing Certificate. HubSpot academy will offer various types of free courses and certifications.
HubSpot Inbound Marketing Certification is one of them. This course will help you better understand inbound marketing practices and become a better Digital Marketer.
What Does HubSpot’s Inbound Certification Course Cover?
This four and a half course contains 11 classes that cover the fundamentals of inbound marketing or “pull marketing” to attract potential customers to your website.
- How to attract visitors,
- Convert leads,
- Gain customers and
- Delight them into becoming promoters.
5. Content Marketing Institute Online Certification
CMI (Content Marketing Institute) is one of the popular and most respectful sources for Content Marketers. This website offers online training and certifications.
What Does Content Marketing Institute Certification Course Cover?
CMI Online Training program includes classes from experts for the 7 topics/tracks and you can work at your own pace. Their continually updated curriculum covers a wide spectrum of content marketing topics including Planning, Audience, Story, Channels, Process, Conversation, and Measurement.
You can take the 7 courses in any order. Once you have studied the training materials and passed the exam, you will be certified. CMI Certification never expires.
Only thing is, you don’t need to maintain your yearly subscription unless you want to continue learning. And it is not a Free course.
6. Facebook Ad Certification
As we discussed above, Facebook Advertising is one of the effective ways to promote our business or organization. It will help us to reach a targeted audience and build brand awareness.
Facebook’s Blueprint Certification recognizes advanced-level proficiency with Facebook’s products and services. So, to set yourself apart in the world of digital marketing, you can become a Facebook certified professional.
What Does the Facebook Ad Certification Course Cover?
This program offers two certifications:
Facebook Certified Planning Professional
This credential is awarded to professionals who are proficient in
- Planning successful Facebook advertising campaigns
- Demonstrate advanced-level competency in managing Facebook Pages
- Targeting audiences for maximum impact
- Utilizing Audience Insights
- Understanding Facebook’s measurement solutions
Facebook Certified Buying Professional
This credential is awarded to professionals who are proficient in
- Creating and buying Facebook advertising for maximum campaign impact
- Demonstrating advanced-level competency in managing Facebook Pages
- Managing, creating and purchasing Facebook ads
- Improving performance and delivery via the ad auction
- meeting and reporting ad key performance indicators (KPIs)
- Understanding and testing the Facebook Pixel and software development kit (SDK)
- Utilizing consumer insights and the product catalog and troubleshooting ad issues.
These two certificates are important for the candidates who choose Facebook Advertising. Each certification has two exams and is valid for 1 year. And Facebook charges $150 for Each exam.
7. Hootsuite Social Media Marketing Certification
As a popular Social Media Platform, Hootsuite offers a variety of Social media marketing training. It ranges from introduction courses to advanced courses. You can build a leading career and achieve your dream job with the help of Hootsuite academy. Candidates can excel in their current job role through this academy.
What Does Hootsuite Social Media Marketing Certification Course Cover?
There are three different types of social media certifications:
- Social Marketing Certification: $199
- Advanced Social Advertising Courseware and Certification: $249
- Advanced Social Media Strategy Certification: $999
The course is comprised of 15 lessons and assessments. It tests your knowledge of concepts of social media marketing. You need to pass the 60 Question Online Exam. And the certificate never expires.
Hope this certification info is helpful to you. There are many other Digital Marketing Certificates are available online. But above mentioned are the best for a career. Click on the below link for more Digital Marketing Certifications.
More Online Marketing Certifications
Benefits of doing Digital Marketing Certifications
Outstanding benefits are there for Digital Marketing Certificates. Below are the top benefits.
- Interviewers will discover professional in you.
- More career opportunities
- Digital Marketing field is booming up
- Good future scope for career
- Digital Marketing Certifications are Flexible to do
- Most of the certifications are free of cost
- Online Marketing Certifications will add more value to your resume.
In conclusion, we are saying that Digital Marketing Certificates have a chance to make your careers much better. And all you can do this in your flexible time free of cost. So don’t miss the opportunities.
Still, if you have doubts about Digital Marketing Certifications post them in the below comment box. Or else consult Digital Aroma the best Digital Marketing Training Institute. A free consultation is available.
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