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Top Digital Marketing Trends in 2018

Outline: In this article we will see about latest trends on digital marketing, how these digital marketing trends work in the year of 2018 and what are the stats that’s comes over these trends by providing the resources.

We will discuss about The Top Digital Marketing Trends in 2018:

  1. Demand on Content Marketing
  2. Search Engine Optimization
  3. Social Media Marketing

These three channels are very much important for every type of business that increase the number of visitors to a website and also reaching high-ranking placement in search results page of search engines.

  1. Demand on Content Marketing: (Simple quote: No Content – No Marketing )
  • Content marketing is growing day by day like the cornerstone of all marketing by driving strategies into 2018.
  • As per the survey, most of the people voted for the video content comparing to blog posts, images and podcasting.
  • It is focused on creating and distributing valuable, relevant and consistent content to attract clearly defined audience to drive profitable customer action.
  • There is a huge demand in this coming trend about creation and sharing content in a form of different types of aspects such as videos, text, images etc.
  • For promoting content we all need some positive things to do like creating calendar, using segmentation, customizing message for each channel, experiment and optimize the content then analyze your results.
  • Look at content performance on monthly and half yearly basis as per search engines and quires demand.
  • There are content audit, event based audit and content needs as for making up long term assessments to schedule an audit.
  • As HubSpot defines ‘smart content’,

“Content that is intelligently personalized to your customer’s needs”.

Refer:  Content-Marketing-Trends-2018

  1. Search Engine Optimization:
  • The process of promoting your content in a systematic and with search engine guidance rules that leads to get high ranking in the SERP.
  • Google search engine results pages(SERPs) are changing dramatically.
  • In 2018, Changes of Meta Description and Snippets characters limitation by Google.
  • In 2018, We’ll see more measurement of conversational UX/voice search. Google creating Analytics for voice commands.
  • Use “OK Google” voice searches & actions, You can use your voice to do actions like search, get directions, and create reminders. For example, say “Ok Google, do I need an umbrella tomorrow?” to see if there’s rain in the weather forecast.
  • In 2018, Visual content is moving fast and having huge growth. Content and backlinks are the foundation of SEO.
  • In 2018, Google said that “Comments are better on-site for engagement signals for SEO than moving to social.
  • In 2018, provide unique & fresh content on the website with your primary and secondary keywords.
  • In 2018, User experience for SEO will become even more important. Google said that the main goal is on the USER, Proper SEO will draw customers to your website, thereby improving your search rankings while UX helps a visitor to locate the needed information on your website and helps in starting a relationship with your prospective customer.
  • Progressive Web Apps (PWA’s) are truly changing the way we use the web today.
  • Here are some: Best Practices
  1. Social Media Marketing Trends 2018:
  • In past months, Facebook introduced live video. Twitter made it easier to fit your message in 140 characters.
  • Snapchat added collaboration features. Pinterest launched promoted video.
  • In 2018, Chatbots are having huge demand as half of the customers are interacting by chat.
  • The new technology, called augmented reality, enhancing quality of the real world with the digital information and media, such as 3D models and videos are overlaying in real-time the camera view of your smartphone, tablet, PC or connected glasses.
  • User Engagement is very much important for the business so as to promote the product or services the user staying for the content makes interest and think about it. In 2018, social media marketing makes reaching content to targeted audience and targeted location easily by VIDEO ads.
  • Creating an event, connecting with all types of companies and celebrities, promoting products are very easy in social media that can reach public easily as trend changes with digital marketing year by year.
  • Concept of Viral around the social media is highly impact on news channels and other type of media channels that publishing the content double and triple. It is very fast growth of viral content in social media to increase their own business as to attract users creatively.

Other latest schemes in 2018:

  1. Google will stop using the old AJAX crawling scheme in Q2 2018. Googlebot will render the #! URL directly, making it unnecessary for the website owner to provide a rendered version of the page.
  1. When it comes to marketing tactics, unfortunately there is no “Best if Used By” dates. But that doesn’t mean what worked last year — or even last week — will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their expiration dates.
  2. Mobile users are tending to spend more time than ever with their smartphones, with the excitement to watch videos online being proportionate as well. It is clear from the following stats that online video is growing rapidly in popularity.
  • YouTube registers more 18 and above years-old audience during peak TV hours than any cable TV network.
  • Advertisers on prime time broadcasting TV could gain 56% more audience of 18 to 49 years-old through advertising on YouTube.

Plainly from statistics, it does not come as a surprise that Facebook recently revealed the count of 1.65 billion active users (data from April 2016) watching about 8 billion videos each day.

Conclusion:

As per the trends which we discussed aren’t enough to overcome your own content marketing strategy. By doing more research on the content marketing trends 2018 you can find which is best for your organization to implement it.

As digital marketing trend changes day by day, week after week, month by month and year after year. Follow all the schemes and activities to boost up each stage of The Buyer’s Journey that moves the customer from the top of the funnel down into the final conversion.

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